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Your Guide to Trade Shows, Exhibits & Conventions |
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Although they may not show it, consumers have something to hide. Since success at a trade show depends not only on your products and employees, but what the consumer is hiding from you, understanding these secrets is vital. [...] 
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The exhibition industry has grown steadily over the past four years. This growth has been tracked by the Center for Exhibition Industry Research (CEIR). They have defined four components that they track to measure the growth of the industry. These components are exhibit space square footage, amount of exhibitors, number of customers, and profits. [...]
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