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Exhibition Industry Growth


The exhibition industry has grown steadily over the past four years. This growth has been tracked by the Center for Exhibition Industry Research (CEIR). They have defined four components that they track to measure the growth of the industry. These components are exhibit space square footage, amount of exhibitors, number of customers, and profits.

While exhibit space basically stayed the same, number of exhibitors was up almost one percent, profits increased to almost 7 percent, with consumer attendance up almost five percent. Government meetings, communications and information technology, science and raw materials, transportation, and sports, travel, and entertainment industries all showed increases over five and a half percent. Medical and healthcare, food, professional business services, consumer goods, and industrial industries showed minimal growth (under 2 percent), while the building and construction industry showed negative growth.

The forecast for 2008 shows that for the first half of the year performance will be down because of the economic downturn. However, it is expected to go up in the last half of the year. Overall, the exhibition industry is expected to do well long term. Construction of new facilities in alternate destinations will produce competition in the exhibition industry and result in reasonable pricing for organizers.

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