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Designing a Trade Show Booth


There are certain things to consider when designing and purchasing for your booth. You should know whether or not you want a full size model that sits on the floor or a smaller one that will fit on a table top. You should also keep in mind what size of a booth is needed to display your model. There is a large variety of different booths that can be used. Larger booths require more people to set it up. Smaller models can be broken down and easily shipped by those staffing your booth.

Here are the main things to think about when deciding what type of booth you need: 1. What are your functional needs for the booth?
  • Do you need seating so you can sit and discuss at length with prospects the great benefits of your services or products? If your product or service is more complicated or technical, this functionality might work well for you.
  • Do you need shelving for books or product displays, video capability, or storage?
  • Do you need the booth to be easily assembled, disassembled and packed?
  • Do you need to be able to reconfigure it for different shows or other uses?
  • What kind of traffic flow do you need through your booth?
2. What are your aesthetic needs?
  • Do you need a display with movement to illustrate your product?
  • Does it need to be backlit to illustrate the detail of your product?
  • Does your corporate image necessitate a certain "look" that would require curves, sharp/crisp lines, or colors?
3. What are your marketing needs?
  • What is the message you need to communicate?
  • Do you have strong name/logo recognition already?
  • Are you a start-up trying to make a name for yourself?
4. What is your trade show booth budget?

    Booth prices vary greatly depending on the size and format. Figure $1,000 (more or less) for a tabletop (graphics make a big difference in pricing); around the $5,000-to-$15,000 range for a 10-foot (3-meter) portable with graphics; and for large 20x20-foot, 20x30-foot or 30x30-foot custom booths, the sky is the limit. (The rule of thumb is $92 to $120 per square foot depending on the design.) Once you've answered these questions, you should have a better idea of the type of booth you need, but the trickiest part of all is determining how the booth will look.
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