Trade Show Handbook  
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How To Select A Trade Show

With almost 10,000 trade shows held each year, you need to make wise decisions about how to stretch your marketing dollar. Trade shows can cost you quite a bit to attend, even though they provide a lot of sales leads in small time period. You and those who attend with you need to decide where the best show is, regardless of whether or not you like the location. However, which shows is the best for your company?

It is better to start with your industry's associations. These shows will provide you with clientele that are within your market. They are often more reasonably priced. Another way to find a show is to look in the magazines that you advertise in. An alternate resource is the Web. Below is a list of directories that gives you the information on where and when different shows will be held. It is wise to check more than one directory as there may be different shows listed in each directory.

  • TSNN.com
  • BizTradeShows.com
  • TradeShowWeek.com
  • EventsEye.com
  • Tradeshowbiz.com
  • Expoweb.com
  • Expocentral.com
  • Tradeshowcalendar.globalsources.com
  • Taipeitradeshows.com.tw
  • Thetradeshowcalendar.com
  • Expodatabase.com
  • TSNN.co.uk
  • Expoworld.net
  • Exhibitions.co.uk
  • Export.gov/tradeevents/index.asp
  • Financial-conferences.com
  • Fita.org/tshows.html
  • Jupiterevents.com
  • Onlineevents.com.au
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