Trade Show Handbook  
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Trade Show Costs

Booth space rates vary according to industry, as well as by the size, location, and popularity of the show. Gigantic shows generally command the most money from exhibitors - some shows bring in up to six figures for booths.

Package deals are the most economical way to get your feet wet at a trade show. Promoters generally offer a turn-key 10-by-10-foot booth package for as little as $2,000 at small shows. And if you can latch on to a big company's partner pavilion, you may be able to sneak into even a large trade show at a reasonable cost.

Typically though, you should probably budget a total of $10,000 per trade show exhibit. This should cover all expenses of an average booth, with the following cost breakdown:
  • Space: 24%
  • Booth expenses: 33%
  • Show services: 22%
  • Transportation: 13%
  • Advertising, promotional and special activities: 4%
  • Personnel (including travel, hotel and expenses): 4%
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